Impossible Integrations

Open Box Software wished to draw attention to their proficiency in integrating disparate software systems. To illustrate their skill, our solution was to dream up three uncanny products and build a web page for each. The playful hoax successfully generated interest and entertainment around a technical service that would normally be seen as difficult to approach.

Our role

Graphic Design, Web Development, Illustration, Conceptualisation & Strategy

Collaborators

Atypical Company

Responsive web design

Responsive web design for our three Impossible Integrations as viewed on a mobile device – CoffeeShirt, PowerMouse and SmartPaper.

Responsive web design for CoffeeShirt – the first, and possibly the most "believable" of our three Impossible Integrations.

Responsive web design for PowerMouse. We took inspiration from those intriguing too-good-to-be-true mail-order products advertised in old comic books (think "X-ray Specs"). Eagle-eyed viewers may also notice the appearance of the Konami Code – a well known cheat combination featured in old video games – which actually unlocks an easter egg on the site! ;)

Responsive web design for SmartPaper – the pièce de résistance of our Impossible Integrations campaign. This one relies heavily on illustrations to convey the unique features and futuristic inner-workings. Meme aficionados may notice the Horse_ebooks avatar making a guest appearance. Spoiler alert: the free sample is really just a printable PDF with no actual nanobots.

Illustration & animation

Creating illustrations to demonstrate the features of these imaginary products proved to be particularly challenging – we actually had to reverse-engineer them in our minds. The PowerMouse site features a fun "training" section with hover animations – see the video above.

Social media design

Social media was the primary means by which our Impossible Integrations were introduced to the intended target audience. We created a series of eye-catching graphics for sharing purposes.

Your marketing deserves an imaginative approach.