Rob Sparke

When Open Box Software launched Robotic Process Automation as a new service to the Real Estate industry, the main challenge we faced was fear of the unknown. Among our target audience many were apprehensive about the new technology and others were completely unfamiliar with the concept. Our solution was to literally give RPA a friendly face. The launch campaign earned Open Box Software a coveted REMAS award.

Our role

Graphic Design, Web Development, Illustration, Packaging design, Conceptualisation & Strategy

Collaborators

Atypical Company, Sea Monster (character design & animation)

Print design

To kick off the launch campaign, we designed an impressive CV with a bold cover sheet, introducing a mysterious new player to the Real Estate world. The printed document was sent to selected industry leaders, generating intrigue around Rob's outrageous skillset and super-human abilities.

Social media design

We used glitch art to generate interest and reinforce the mystery around Rob Sparke's identity on social media. These linked to a landing page featuring a teaser video and a cryptic message that could be decoded by collecting all the clues.

This is Rob Sparke

After creating sufficient hype and mystery, Rob Sparke was finally revealed to be a cute, helpful robot – the face of Open Box Software's automation services. Central to the launch campaign, was an animated video. We worked closely with the animators by providing art direction and brand guidance. We even got to design one of the scenes – where knowledge is transferred to Rob. The challenge here was to convey a large amount of information to the viewer in a very short space of time. See our solution in the clip above.

Badge design & illustration

"RaaS" badge design and a couple of fun spot illustrations used on the web and packaging design – all featuring Open Box's RPA mascot, Rob Sparke.

Packaging design

Rob Sparke was brought to life in the form of a limited edition collectable vinyl figurine. Our packaging design was inspired by the excitement and nostalgia associated with "lucky packets" from childhood.

Responsive web design

Responsive web design for two of Open Box's RPA landing pages as viewed on a mobile device. "Where is Rob Sparke" formed part of a follow-up campaign to continue the momentum we built up with the character.

Responsive web design for "Where is Rob Sparke" – a follow-up campaign centred around the adventures of Rob Sparke in the form of a traveling collectable vinyl figurine.

Responsive web design for Open Box Software's RPA services.

Social media design

A couple of striking graphics we created to promote the Where is Rob Sparke campaign on social media.

Bring some character to your next campaign.