We're excited to announce that our Cape Canopy Tour brochure design came out number one in Africa and among the top ten overall at the Global 2019 Visitor International Best Brochure Awards. It was one of altogether 19 000 entries from across the globe competing for honours.
Just to refresh your memory: in our last newsletter, we mentioned that the Cape Canopy Tour brochure designed by Solid Stuff Creative had won first place in the 2019 Brochure Management South Africa (BMSA) Best Brochure Awards.
Well, it was subsequently entered by BMSA into the Global 2019 Visitor International Best Brochure Awards competition that was judged by professionals representing visitor information brochure display and distribution companies and organizations from across the U.S., Mexico, Canada, Europe, and South Africa.
The results were announced at the Visitor International annual conference that was held in Athens, Greece in late October this year
The selection criteria used to both short-list the best brochures, and to select the overall winners, included:
- the visual appeal of the brochure
- its effectiveness in communicating to visitors
- the brochure’s content
- the quality of the print materials used
The judges had all been industry professionals from BMSA franchise regions from across the country.
In the international awards, which as mentioned were made out of a possible 19,000 brochures, our South African entries were ranked as follows out of the 72 worldwide finalists:
- 8th overall - Elgin Valley Zipline (our design);
- 36th - De Hoop; and
- 38th - Buffelsdrift Game Lodge.
So there you have it: Solid Stuff is not only on track with our design efforts locally, but among the leaders globally!